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Welcome to my story


“I believe in the power of storytelling and that small details could make a huge difference. Those little well done executed ideas can generate unforgettable experiences and fascinate the world.” 

My grandpa was an inventor. He had never been in college or in universities because he didn´t have the opportunity, however, he had the cleverness to pursue his curiosity. He worked in a local factory in Valença as a mechanical, and all town knows him as ¨the inventor¨. Every time machines, motors, engines broke, he found a solution to fix it. He spent a lot of time in his garage building stuff such as his own motorcycle. I grew up seeing him fixing stuff and also listening to my mother´s words:

¨If your grandpa had gone to the university, he probably would be a genius¨.   


Albert Einstein


“Strategy, technology, and storytelling. Those skills will shape the future.” 

I was born with the soul of my grandpa, I grew up passionate to create and fascinate with tools that could give me the possibility to build new things: paper & pencil, play-doh, lego, guitar, camera, computer, etc. This passion brought me to digital advertising, that for me, is the perfect scenario to build awesome experiences and connect with people. 

With more than 6 years of experience building digital experiences, currently, I am a Maker Designer.

Keep scrolling down to know more details about my journey.


Work & Study

  • UX Director at FCB Mayo  — 2017 – 2018
  • Digital Innovation Teacher at La Escuela de Ideas — 2017 – 2018
  • UX Designer at FCB Mayo — 2016 – 2017
  • Digital Art Director at FCB Mayo — 2015 – 2016
  • Strategy Planner at Lukso Story & Strategy  — 2012  – 2014


  • Master in Digital Fabrication & Media at IED – Madrid, Spain
  • Master in Digital Media Management at Hyper Island – Manchester, UK
  • Bachelor Degree in Social Communication Advertising & Marketing at ESPM – Sao Paulo, Brazil
  • Filmmaking – Martin Scorcese at MasterClass
  • Introduction to HTML & CSS at Area51
  • Gamification – Coursera at University of Pennsylvania
  • Typography & Caligraphy – Tipocali at Belas Artes 
  • After Effects at Belas Artes
  • The principle of UX Design at Miami Ad School
  • Film Production at ESPM



  • Honor MA Student  – Digital Fabrication & Media – IED Madrid
  • OneShow – Bronze – Avery Deninson Brief


  • Facebook Business Success Stories – Intercambiados
  • Startup Perú winner – Dinamic business – Höség e-com
  • Effie Perú – Silver – Mibanco Tigres del Ahorro
  • Effie Perú – Bronze – Mibanco Fuerza Empreendedora
  • Effie Perú – Shortlist – Intercambiados


  • OneShow – Shortlist – UX – Gallinazo Avisa
  • OneShow – Shortlist – Innovation – Gallinazo Avisa
  • IAB Mix Awards – Best Digital Campaign – Apellidos Vencedor
  • IAB Mix Awards – Gold Branded Content – Apellidos Vencedor



  • MMA Smarties Awards – Gold LATAM Lead Generation – Heineken Delegates
  • MMA Smarties Awards – Gold LATAM Best in Show – Heineken Delegates

Bh.  —  Instg.  —  Lnkd.


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