Materialize_Pack
Avery Dennison Corporation is a global material science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. If you are a label or packaging designer, they can make your design happen.
Materials · Makers · Digital Campaign · 2019
In January 2019, Avery Dennison launched a website called M_use, a platform to inspire the community who love packaging and playing with different materials and exploring the possibilities that designers imagination can muster.
· OneShow · Student Brief · Digital Campaign ·
The challenge for M_use is to find their tribe. Create a strong link with the design community and create content that could enhance the platform visits and also teach artists how to push materials to make ideas become a reality.
More and more designers are becoming makers. After a deeper investigation with the maker community, I found out an interesting problem:
“100% of them lose a lot of time searching for free high-quality graphic materials or textures files in order to achieve reality in their packages or product´s design.”
· Target · Pain point ·
· Strategy ·
Transform the search for digital graphics sources into relevant branded content. And also encourage them to generate user content.
· Idea ·
Turn Avery Dennison´s physical materials portfolio into digital materials/textures for graphic design software (C4D, 3D Max, Maya, Photoshop, etc). Increasing the brand’s reputation of material´s master and becoming a pioneer brand that makes real material available to digital design, saving time and being completely helpful for package or product designers.
· Avery Dennison presents ·
· Structure ·
Every month M_use will release a new material graphic pack, available for free download only on the website. There, users will find an invitation to join an Instagram contest by digital designing a package with the material of the month.
· Mechanic ·
_After finishing their designs with the material pack of the month, users have to upload their creation to Instagram tagging @m_uselive.
_Using the voting feature, M_Use will upload 2 different designs in its stories feed and will let the followers vote for the best.
_The winners will compete against each other until we got the champion.
_The greatest design will be physically produced by Avery Dennison and the fabrication process will be showcased at M_Use platform.
· Award ·
Bronze – The Young Ones – One Show 2019
