hosegstore.com
Agency — FCB Mayo
Role — UX Director
Date — April 2018
höség is the first peruvian outerwear brand that helps Andean children through the ¨Buy One, Give One¨ model. They asked us to redesign their e-commerce.
After knowing the brand, we define that before selling our products we need first to sell our purpose.
As metaphor of the brand´s purpose ¨spreading warmth¨, all the website is clean and cold and all the interactions represent heat.
