Agency  FCB Mayo
Role UX Director
April 2018

höség is the first peruvian outerwear brand that helps Andean children through the ¨Buy One, Give One¨ model. They asked us to redesign their e-commerce.

After knowing the brand, we define that before selling our products we need first to sell our purpose.

As metaphor of the brand´s purpose ¨spreading warmth¨, all the website is clean and cold and all the interactions represent heat.


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