Virgin Mobile
New Packaging
Team
Vinicius Pineschi
Yvan Mejia
Gabo
Role
Art Director
UX Designer
Agency
FCB Mayo
In 2017, Virgin Mobile decided to launch the brand in Perú. Therefore, betting to reach the teenager’s segment, the marketing team was ready to disrupt the way of communicating.
User: Prepaid clients – Teenagers
In South America, it is really common to see teenagers using prepaid service in their smartphones because they cannot afford to pay bills every month, so they prefer to top-up their devices according to the use of it.
The Opportunity:
During our investigation, we found out that a high percentage of the target were unhappy with their telecom company. Consequently, the lines in front of competitors´ stores were huge. The feeling of being cheated by different brands was increasing such as the number of small letters contracts and SMS trap techniques.
Concept:
Show people that Virgin Mobile´s customers can enjoy their smartphone without being scared of unexpected surprises in the next days.
New Packaging
